The Boost Juice Story: Back in 2000, a woman with no business experience – but unlimited passion and family support – opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy living tasty and fun. The woman was Australian adventurer and entrepreneur Janine Allis. The bar was Boost Juice – now one of the most popular and loved juice and smoothie brands across the globe, with over 550 stores… and counting.