The Elf Quest Christmas Hunt Has Arrived!

Christmas magic has landed at Midland Gate!

From the 15th of December to the 24th of December, families are invited to join Elf Quest — a joyful in-centre adventure where cheeky elves are hiding in participating retailers, waiting to be discovered.

As you explore the centre, visit any 5 stores on the list and keep your eyes peeled. Each store has a number of elves tucked away in different spots — on shelves, near displays, or peeking out from festive decorations. Your mission?

Count how many elves you can find in each store to tick it off your checklist.

Once you’ve visited 5 stores and completed your Elf Quest, head to the Customer Service Desk to collect your special Christmas treat. It’s fun, free and perfect for little explorers spreading Christmas cheer!

Starting is easy — simply scan the Always Win with MG Rewards QR code in-centre to open your Elf Quest checklist and begin your festive search.

So gather your family, get into the Christmas spirit, and see how many elves you can find before they dash back to the North Pole!

🎅 Event Details

📅 Dates: 15 December – 24 December
📍 Where: Midland Gate Shopping Centre
🎁 Prize: A free Christmas treat (while stocks last)

❄️ Frequently Asked Questions

1. How do I start the Elf Quest?
Scan the Always Win with MG Rewards QR code in-centre to open your digital checklist and begin counting elves in participating stores.

2. What am I looking for?
Cheeky elves hiding inside each store! Count them carefully to complete each stop.

3. How many stores do I need to visit?
Visit any 5 participating retailers to complete your Elf Quest.

4. What happens when I finish?
You’ll receive an email with a coupon. Show it at the Customer Service Desk to claim your Christmas treat.

5. Is it free to participate?
Yes — Elf Quest is completely free and perfect for kids and families.

6. Who can take part?
Everyone is welcome to join in the festive fun!